01 / PLANNING YOUR PROJECT
Inventory the current website
Collect URLs, important pages, forms, downloads, and integrations. Review available analytics and search data to identify useful traffic and enquiries. Decide which content to retain, improve, combine, or remove.
02 / PLANNING YOUR PROJECT
Map changed URLs
Keep useful URLs where practical. Map changed addresses to the most relevant replacement and implement appropriate redirects. Avoid sending every old page to the homepage when a more specific destination exists. Record intentional removals.
03 / PLANNING YOUR PROJECT
Check before release
Review titles, descriptions, canonical URLs, links, images, sitemap entries, and robots rules. Verify enquiry delivery and integrations using agreed test data. Confirm that public pages are accessible where indexing is intended.
04 / PLANNING YOUR PROJECT
Review the deployed site
Check important redirects and routes on the final domain, confirm new enquiries, and use the business’s search tools when available. Search performance can change. Careful migration reduces avoidable errors but cannot guarantee rankings.