01 / PLANNING YOUR PROJECT
Choose pages around real decisions
Separate a service, industry or system when it answers a distinct buyer question. Explain the workflow, what is included and what needs scoping. Avoid hundreds of near-identical pages created by swapping a city or industry name.
02 / PLANNING YOUR PROJECT
Make the content discoverable
Serve important content in readable HTML, use crawlable links, canonical URLs and a sitemap, and verify public access. A private preview cannot be indexed by search engines that cannot access it.
03 / PLANNING YOUR PROJECT
Show the evidence
Use genuine project information and label concepts clearly. Place relevant images beside explanatory text, with descriptive filenames, alternatives and image metadata. Do not manufacture testimonials or results.
04 / PLANNING YOUR PROJECT
Measure the useful outcome
Review search visibility and AI citations in the available webmaster tools, then connect them to qualified enquiries and booked conversations. Inclusion, indexing and ranking are not guaranteed.